With the average American now spending over 5.6 hours each day on the Internet, brands are now facing more opportunities than ever to position themselves right in the forefront of their target audiences. However, in this new social media environment, doing so often proves far more difficult in practice, with users spread out amongst countless interest groups, platforms, and mediums. That is where “Influencer Marketing” comes into play. A way to reach potential customers directly at the peer-to-peer level, Influencer campaigns allow brands to connect with their audience like never before.

That is why Schlesinger Associates recently concluded that a whopping 84% of marketing and communications professionals had plans to launch at least one influencer marketing campaign within the next twelve months. Additionally, of those who had previously conducted an influencer marketing campaign, 81% found it to be effective in engaging their audiences. With video content currently constituting nearly 80% of all internet traffic, the verdict is clear: the revolution is here.